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January 16, 2023

Unlock the Power of Google Analytics for Your Website for Mega Traffic Insights


Want to unlock Google Analytics for your website? Not sure what Analytics is or how to use it to your advantage?…. then you’re in the right place friend!


Google Analytics is a powerful tool to measure website performance and user behaviour. It can help you identify which pages are being visited most, what actions people take on your site, and how they interact with it. With this data, you can make informed decisions about how to optimise your website for better engagement and conversions. Have a blog post or Instagram post that seems to get way more hits than some of your others?… Google Analytics can help show you how. Where your audiences are based in the world, their age, how they came across your content and more so you can get laser focussed on what they love reading or viewing and allowing you to concentrate more of this topic. This ends up in a snow ball effect, the more you know what your audience likes, the more you can cater to it!

Let’s explore how to add Google Analytics to your website so that you can start gathering valuable insights about your audience.


Step 1: Sign Up for a Google Account

Before you can use Google Analytics, you will need to sign up for a Google account. You can do this by going to and selecting “Sign In” in the top right corner of the page. Once you have created an account, you will be taken through the setup process where you’ll be asked to enter some basic information about your website.


Step 2: Create a Property

In the Admin section there is a column called Property, click Create Property.

Create Property

Enter a name for the site, the time zone you’d like it report in and a currency. After this is complete head to the Data Streams section, select add stream and select Web. Enter the URL of your website, e.g., “”, and a Stream name. Then simply hit that create stream button.


Step 3: Install the Code

Once your account has been created, it’s time to install the code onto your website. If you’re using a hosted site like SquareSpace, Showit or Wix, which most likely you are, you’ll just need your “G-” ID located here:

Google analytics


In Showit for example, you can add this information in Settings and the Third Party tab. Enter the “G-“ID into the Measurement ID:

showit site


Other specific site instructions can be found here:


If you website is not hosted you will need access to your website’s source code in order to do this—if you don’t have access, reach out to your webmaster or developer for help (or see one of the platform specific guides below)

  1. Sign in to your Google Analytics account.
  2. Click Admin.
  3. At the top of the Property column, select your property.
  4. In the Property column, click Data streams > Web.
  5. Click the data stream for your website.
  6. Under Google tag, click View tag instructions.
  7. On the Installation instructions page, select Install manually:
    • On the screen, you’ll see the JavaScript snippet for your account’s Google tag. Your Google tag is the entire section of code that appears, beginning with:<!-- Google tag (gtag.js) -->and ending with</script>

Paste your Google tag immediately after the <head> on each page of your website.


Step 4: Analyse Your Data

Once everything is set up properly, we’re going to start analysing all of the data that has been collected! To get started, go back into Admin > Property Settings and select “View Settings” from the drop-down menu at the top right corner of the page. Here, you can customize what type of data is collected and displayed in reports (such as demographics, technology used, etc.). Then simply click “Save” at the bottom of the page and start exploring!

Adding Google Analytics is one of best things you can do if you want detailed insights into how people interact with your website – from bounce rate to average session duration – all within one single platform! With this data at hand, not only will it be easier for you to identify what works well on your site but also what needs improvement so that more people stay on longer and eventually convert into customers or leads. Start taking advantage of these actionable insights today by adding Google Analytics onto your website!


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