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July 21, 2022
Content Strategy Essentials Social Media

Content Strategy Essentials for Social Media

Business

Using the right content strategy essentials for social media is crucial to the success of your business. Think about it this way: if you want to build a house, you need a blueprint and the right tools to get the job done.

Without a blueprint, you’ll likely end up with a triangle-shaped bedroom, tiny dining room, and a bathroom without plumbing. Without the right tools, the house you build will eventually collapse. The same can be said of your approach to content strategy.

Without using content strategy essentials, it’s impossible to successfully build a social media presence that supports your business.

Need a few ideas to get you started on which content strategy essentials for social media work the best? Keep reading! I’ve got everything you need to know right here.

 

Google Analytics

One of the most popular (and powerful!) content strategy essentials for social is Google Analytics. Google Analytics helps you pinpoint the social media sites that drive different results.

For example, setting up Google Analytics can tell you which of your social media accounts drives the most traffic to your website. Google Analytics can also show you just how much traffic converts to sales.

Here’s another example. Let’s say that most of your traffic is coming from Twitter and Instagram, but not Facebook. Digging into your Google Analytics, however, might show you that despite this lower traffic, your Facebook sales conversions are much higher, despite the lower click rate.

These types of analytics make it possible for you to tweak your content strategy if and where needed.

Google Analytics also offers many different plug-ins and additional tools to help manage and improve your content strategy. It’s a proven asset, which makes it a content strategy essential for social media.

Keyword Research Tools

Keywords are essential to a good content strategy. When people search for products, services, or general information, they typically enter keywords into a browser or search engine like Google. Knowing the keywords your audience uses is a great way to increase the number of hits on your social media content.

So how do you discover which keywords to use? You’ll find the answer in this content strategy essential: keyword research tools.

The good news is, you’ll find a multitude of easy-to-use keyword research tools on the market. Make sure to check out a few of the tools entrepreneurs like you love to work with to see which ones work best for your needs.

A few examples include,

Google Keyword Planner:

Use Google Keyword Planner to search for keywords related to your business. You can implement keywords into ads, save keywords for future plans, or use them in your social media content.

UberSuggest:

This free keyword tool gives you keyword difficulty, suggestions, and the ability to search volume data, and other relevant information. You can sign into UberSuggest using a Google account. This assists in more personalised SEO, rank tracking, and keyword suggestions.

Long Tail Pro:

Long Tail Pro is research-based software that helps you to create hundreds of thousands of keywords, including ‘long tail’ keywords for SEO optimised content. You can also examine your competitor’s keywords using their URL.

The Goal, The Promise, & The Call to Action

It’s not enough to create a post without thinking about the key elements to creating quality content strategies. Content strategy essentials also include how you format your social media content.

So, when it comes to your social media content creation, always keep in mind the goal, the promise, and the call to action.

The Goal

When creating your content strategy, the most critical question you need to ask is, what’s the goal?

Here’s a handy tip: you want to be S.M.A.R.T about your content strategy goals.

What this means is, you need to create specific, measurable, attainable, relevant, and time-bound goals.

Trust me. Focusing on these five elements of building strong goals truly helps to focus your content strategy and the content you produce for social media.

The Promise

Here’s an old marketing slogan you might have heard before: “a brand is a promise”.

Isn’t it true? Your brand is a promise you make to your potential buyers, and clients. It’s the story or idea that makes what you sell unique to the market.

Developing your promise is essential to creating a valuable content strategy for social media. And the most important part? You not only need to make a promise, but you must also make sure you keep the promises you make.

Making and keeping your brand promise is crucial to developing trust with your clients, buyers, and target audience. Without this essential step, your content strategy will struggle to get off the ground.

The Call to Action

A call to action is the last crucial piece you need to add to your social media content. They tell people what to do next, which, often, is to purchase a product.

A call to action makes the purchase process clear for the buyer. With the simple click of a button, a buyer can find what they’re looking for, and all because you’ve told them through your content.

To get you started, here are a few examples of calls to action you should try to work into your social media content:

  • Subscribe today and never miss a post!
  • Contact us today and receive 50% off your first purchase.
  • Get involved! Did we miss any tips? Let us know in the comments.

When creating a call to action, use strong action words, or words that evoke a strong emotion or feeling. And make sure to add a link or a button so that your potential buyer can easily find you and your services.

 

Content Promotion

Content promotion is a content strategy essential for social media for several reasons.

When done well, content promotion helps you improve conversion rates, increase your audience reach, and drive organic traffic.

Social media platforms provide several opportunities to create content promotions. Many now come with the option to set up affordable ads. Using your content strategy, you can configure the target audience and other elements to promote your product or service.

Your Content Strategy Essentials

Whether you’re just starting out, or have been in business for years, a solid content strategy is the key to tangible results.

Implementing content strategy essentials for social media is simply part of how you’ll achieve your goals, lower costs, and create new opportunities along your path to building a successful business.

 

Curious about content strategy essentials and how they can help you find financial freedom? Take a look at our Content Strategy Lab and learn the techniques to strategically create and repurpose content that grabs attention and engages your ideal customer. This course is for you if you want the know-how for mastering social media posts, creating leads from your blog and getting tangible results from tried and tested analytics.

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