I’m sure most of you have at least once completed a free or paid online digital course, to learn something new or improve upon a skill you already had, taught by an expert in that field.
I know I have!… they’ve ranged from advanced IT security, photo editing, drone piloting to advanced marketing and audio acoustics! The last course I completed I had that lightbulb moment of realisation that I could so easily create my own online course too, I had the knowledge, experience and an incredibly unique insight of working alongside some of the wealthiest individuals in the world.
“Most importantly I realised the course needed to be able to get people tangible results by the end of it”
So that’s exactly what my first online course did! ‘The Level-Up Podcast Lab’ was born and boy, did I make sure by the end of it the client was recording podcasts! I also realised something profound when creating this course content… So many of the online courses I had completed in the past were either someone speaking at me for 30 minutes, OR, they compromised of a downloadable workbook.
I knew that people learn better in different formats, some are quite visual and prefer a video format, some prefer to read from a workbook at the their own pace, or some prefer a combination of both. So I decided to do exactly that, design online courses that covers both written and spoken lessons & modules for the most effective learning experience.
So why should you create your own digital online course?
The e-learning and online course market will be worth $325 billion by 2025 so why not make the opportunity to create passive income on this now?
Creating an online course simply starts with what you know and how you can use that to help others. So let’s walk through the key things to remember to turn what you know into education for your audience.
1. Look at what you’re already good at
This may sound obvious but if you’ve already been helping or teaching others to complete a valuable or unique task then you’re already half way there. If you’re an expert in your field and know you could help others learn, make more money or provide useful tips then you’re likely to get good uptake.
2. Target the people who will learn most from your skill
Once you’ve figured out what area you want to concentrate on, hone your focus on the people who will benefit most from that. Research your target audience, figure out who else might be offering something similar and try to offer something unique to what is already out there.
3. Automate your course selling to allow you to focus more on marketing
If you’re new to this you’ll need a couple of platforms, these are browser-based that help you with the following
- Build sales landing pages. This could be a website or as simple as a clickfunnels site.
- Price your course and collect payments (either one-time or in instalments).
- Create an online course platform to upload your videos, workbooks, interactive content, and engage with your students.
There are a tonne of online course platforms out there that allow all kinds of types of learning. Thinkific, Kajabi, Learnworlds, Teachable etc. Find out which works best for you and start from there!
Once you have all of you content in place, be sure to automate it so no human interaction is required from your side to allow the student to go from sign-up to starting the course. Take a look at our Flowdesk article here for further help on creating automated emails and content.